Consulting and Services

Professional Seminars - Design & Sales

Design professionals and design/build companies know the key to profitabliity is often simply about reducing the number of revisions required to please a client. Design production costs are directly tied to frequent and continuous revisions that come from ineffective design criteria development.

The same is true for residential real estate agents. The lower your ratio of showings to sales, the better your income. Knowing your clients’ deeper emotional goals is critical to serving them efficiently.

Traditional methods used by most firms don’t get at the psychological “human factors” that determine a client’s satisfaction with a design or a listing. Nor do traditional sales and customer service techniques.

When Christopher K. Travis first began to use this new approach in his design/build firm in the 1990’s, the average hours it took to gain design acceptance dropped almost 35 per cent. This happened even though he spent considerably more time on the front end with his clients.

We offer group seminars to firms or professional groups who want to learn how to focus on improving their sales and client retention by becoming more intimate with their clients’ true goals. We also offer seminars on how to market and sell these unique services.

Contact us about seminars for designers and wellbeing pros  

Transform client relationships

Let’s be frank. In these times, being a great designer or planner is sometimes not enough. Competition is fierce and in a time when every electronic device is designed to fit the mind and body of its user, potential clients are demanding designs that are better tailored to their tastes, lifestyle, personal goals, values and relationship patterns.

Truehome is a systematic process based on science that has been field tested on real projects for over a decade. Step into a new paradigm that not only helps you design more fitting buildings, but enables you to help your clients design the lives they want in their new living spaces.

In our CEO’s design/build firm, client retention and long-term customer satisfaction were transformed by this approach. Learn to accomplish the same things in your own business or practice.

Community, Civic, Wellbeing, Historic and Religious Projects

The Truehome approach can be adapted to community and civic projects, particularly those related to wellbeing, religious, historic or educational purposes. When working with groups of clients, Truehome methods belp bring consensus and common vision to a group of stakeholders. This saves time and money for all parties and creates a new level of partnership between professionals and their clients.

While Truehome is grounded in scientific disciplines like environmental psychology, systems science and evidence based design, it is not just an academic theory. It is a pragmatic process designed to work in “real world” client relationships that evolved in a working firm..

Programming Consulting

If you or your clients would prefer to use the Truehome approach only during the programming phase of your project, Mr. Travis also offers consulting services. His availability is limited, but for projects of interest, he can join your team as a programming consultant and coach your design staff on applying those findings.

Partnering with Wellbeing Professionals

Christopher Travis pioneered the practice of including therapists and clinical psychologists in the programming phase of design projects. In his practice, the benefits of bringing people trained to listen onto his design team far outweight the additional costs.

Architects, interior desiigners and builders are not trained to “read people’s minds,” but are often put in the postion of having to do exactly that if they want to satisfy their clients.

We are especially interested in leading seminars to mixed groups of designers and wellbeing professionals as we believe such partnerships are an important part of the future for both professions.

Contact us about seminars for designers and wellbeing pros