A New Way to Advertise
BuildBoards are interactive widgets you create for viral advertising campaigns in or out of our network.
Their More Info buttons launch popup ads with details about your products, real estate listings or services.
Choose between a micro-blogging format (on right), a url format that displays your website or streaming video from YouTube and other video sources, or rich media content like flash presentations.
You can even create viral email BuildBoard campaigns and market outside our network! It's pay-per-view advertising more relevant than Google adwords! And Truehome advertising campaigns don't cost you a dime until someone views your entire ad!
Your BuildBoards are easily found by users searching within our MarketPlace search engine for products, services, or pros they need for their project.
Once they’ve read your ad, one more click sends them directly to your website or gathers their contact info (at their request) and sends it to you via email. You're able to contact them within minutes!
Your ad can even go viral when it gets forwarded to friends and family. The entire ad remains interactive no matter how many times it gets shared!
More About MarketPlace
Creating a BuildBoards Advertising Campaign
BuildBoards are an upgraded advertising version of Building Blocks. Building Blocks can be created and shared free within our network by anyone, but BuildBoards, pay-per-view ad campaigns and Marketplace advertising are only available to Truehome Professionals.
Pros Sign Up and Begin
Target Customers Who Want What You're Selling
Obviously, the most effective advertising is relevant to the immediate needs of the buyer.
MarketPlace and BuildBoards are unique solutions designed to help potential buyers by giving them information they actually need.
This interactive widget allows you to add lots of useful details about your products and services that enable customers to follow through and make a purchase or contact you directly.
Even better, emailing interactive BuildBoards around to friends and family is actually fun!
Learn More About How Truehome Works for Pros
Professionals and Advertisers are part of the Truehome Total Solution!
MarketPlace helps consumers find real estate, products and professionals that match their projects and priorities. It’s an important part of the total solution we offer consumers and home professionals.
Our mission is to help people seeking a new living space create homes that match the lives they want to live. Just as our collaborative network and Professional Matching Service are designed for that purpose, so are BuildBoards and MarketPlace.
BuildBoards are similar to Amazon recommendations that inform you of products you might be interested in based on our project-specific HomeWork exercises.
Other than BuildBoard recommendations relevant to projects you are considering, third-party advertising is not allowed in your private Truehome Notebook.
For people using Truehome to work on real-world projects, the expertise of our professionals and vendors can be a valuable resource. We encourage you to review BuildBoard recommendations. You can delete them if you’re not interested or save the BuildBoard to My Projects if you are. Not sure? Save the BuildBoard to your Wish List DreamBox and decide later.
Learn How to Manage your Privacy on Truehome
How MarketPlace Works
A search on MarketPlace offers two different views of your search results. Image View, shown above, displays your search results as thumbnail images on the left of the screen. Clicking on any thumbnail image brings up a zoomed up image on the right side of the screen.
A dynamic information bar appears when you mouse over the larger image and contains links to the ProFile and Portfolio of the professional or vendor who posted the image. More details about the product or listing can be found by clicking “Learn More.”
Image View is great for shopping real estate, designers, builders and products. You don’t have to wade through detailed information unless you like the way something looks.It’s a fun and easy way to shop!
You can also view your search results in the DreamBox view (on right). This view looks and functions like a DreamBox page but has additional high-level search features.
Three Ways BuildBoards Match
Pros and Products with Customers
Search by HomeWork: Our educational HomeWork exercises help consumers clarify priorities for their home projects. Most are project-specific. Truehome Professionals can search for people who have taken those exercises by city, state, zip and country and offer BuildBoard recommendations suited to their projects.
For example, our Buyer’s Basic and Find a Realtor exercises help people get clear about the home they want to buy. People who take those free exercises are more likely to receive BuildBoard recommendations for real estate listings in the neighborhoods and with the features they prefer. Consumers who choose Rooms exercises like My Kitchen and My Outdoors are more likely to receive BuildBoard recommendations for kitchen remodeling or outdoor do-it-yourself projects.
Email BuildBoards: Truehome Professionals can create viral marketing campaigns with interactive BuildBoards that can be emailed to sales prospects outside the Truehome network.
Just like blogging, content is king! When you create BuildBoards with engaging content that is interesting, useful or fun, people will want to share them by forwarding to friends, family and colleagues.
The BuildBoard link in your email takes them to a “live” version that lets them rate it, zoom and print your images and read past comments.
They can open your More Info ad for more details, view a video or website, tag it on their favorite social network, and forward it on. No matter how many times the email gets forwarded, the BuildBoard remains interactive!
Marketplace: BuildBoards are instantly posted to Truehome MarketPlace when you create a pay-per-view ad campaign!
Set an advertising budget. Limit your campaign to specific cities, countries or zip codes. Build your firm’s reputation with targeted and relevant ads. Market your products, services, or real estate listings locally, statewide or all over the world. It’s all up to you!
Sign Up as an Advertiser and Get Started!