Science and Technology
There is nothing like Truehome. It is new technology for designing home environments
tailored to your unique budget, tastes, values, and lifestyle.
Truehome’s exercises are designed to collect both conscious and unconscious data
about your environmental response from your brain...then to organize it so you can
make effective decisions about any type of home-related project.
Log in and out at your leisure. It’s a tool for people with a busy lifestyle. Planning
a major project is complicated, and let’s face it, so is your brain...so we assess
eight different areas of your life.
Our Major Projects and Lifestyle Editions products
take some time to finish, so we make the process itself entertaining and allow you
to finish at your convenience.
Simply pay attention to how you feel. You have all the money in the world and impeccable
taste, so you can have anything you want!
This method makes our exercises more entertaining but also has an important purpose.
By asking you questions about an “ideal” home without limitations, we get more accurate
responses about your core goals, values, and emotional associations.
Truehome Slide Shows prove a picture is worth a thousand words. Explore architectural
styles, neighborhoods, and every room in your house. Get home improvement ideas
and become clear about what you love before you go to an architect, interior designer,
real estate professional, or builder.
By reviewing trends and patterns in your responses to our slide shows, we are able
to help you understand how to create a home that fits who you are, what you love,
and how you live.
A home designed in this manner can help you feel how you want to feel. Learn a lot
about yourself and what features of a home will support your relationships, tastes,
sensibilities, life goals, and personal values.”
Our detailed reports help you make your dream home come true. Each domain of your
life is assessed in order to help you spend your money on the right things when
buying a new home or improving your living space.
Your results are presented in organized tabs that help you look at each part of
your life to identify what will fit your unique requirements.
Your activities, lifestyle, architectural preferences, project requirements, outdoor
areas, budget, room types, feelings, values, relationships, and your past and future
homes are all considered.
Your true results will be a home that fits!
We offer products that are specific to your individual project, no matter how big
or how small. Whether you are buying, building, designing, or simply redecorating,
we’ve got the product that is right for you. Each Truehome product has unique value
by itself, but every “Step” of your journey includes all steps before it.
Truehome’s approach was developed over a decade in an award-winning architecture
firm. It was field tested by real clients working with a team of architects and
therapists to design real projects. Many of the images you will see on this website
are projects designed using the Truehome process during our research phase. Check
out what those clients and professionals had to say.
We are VERY concerned about the privacy of our users here at Truehome. We never
share your private information with anyone without your express permission.
(See our Privacy Policy)
At your request, we share your results with qualified professionals we think might
meet your needs, but ONLY if you ask for it. You stay in control all the time and
can share your results with professionals or others - or not - at your discretion.
Truehome approaches designing your home like an ecologist studies an eco-system.
An ecologist looks at the relationships between the different organisms that create
a niche environment.
Truehome looks at your home life the same way.
What users see when they visit Truehome.net is only the “tip of the iceberg.” The
magic “under the hood” of the Truehome website is a flexible patent-pending test
development and analysis software platform.
Our unique web application allows us to design and deliver any psycho-environmental
exercises our experts can imagine.
One answer to one question can be “associated” with as many values as are relevant.
Responses are assessed in real time.
Truehome “Steps” are like the layers of an onion. The more data collected, the more
accurate they become.
This means our Major Products and Lifestyle editions offer a wealth of information
you can take directly to an agent, builder, or designer.
No matter how complex your project, you’ll have the tools to get what you want.
When a feature of your home causes you to feel good or bad, you are experiencing
a very basic type of brain function, one that is largely coming from your unconscious.
Neuroscientists estimate that we are unaware of as much as 95% of what our brains
do each day. These unconscious responses are built into the physical structure of
our brains by our genetic history and developmental experience.
At Truehome, we call these emotionally charged bits of associated memory “building
blocks” as they are the bricks and mortar of our environmental response.
Most experts believe they are embedded in memory in a broad area of the brain called
the “association cortex.” Associations can be any type of value, and conscious or
unconscious.
Particularly important are “social” associations.
In our brains are many different types of "socially sensitive" networks.
They are not all understood, but one that is of particular interest is a special
type of neuron that forms what is called a “mirror system.”
The synapses of these neurons “fire off” when we see someone else in pain as though
we are feeling that pain ourselves.
This mimicking mechanism is likely one source of what is called “empathy.”
With that in mind, we use images of faces and body language in some Truehome slide
shows to get at these aspects of your “true” emotional goals.
The bulk of our decisions about our homes are based on how we feel, rather than
what we think rationally. That’s why Truehome exercises are designed to identify
how your emotional brain automatically reacts.
It’s simple, really.
If we can identify how your brain responds to the features of a house, we can predict
what details will make you “feel at home.” You can also identify what features will
cause you to feel uncomfortable and avoid them in your design before it’s too late.
For more information about the science that informs Truehome, check out our two
Reading Lists.